growth hacking

What's this Growth Hacking?

Growth Hacking sounds like another buzzword to add to your resume on LinkedIn. Isn’t everyone a hacker nowadays? Despite this unfortunate naming, it is a really useful concept to know about and to have it: You bring marketers, engineers, data-, product- and business-people together on a team to run data-driven experiments to improve your product, customer acquisition, activation and retention. There are many of things I like about this concept. First, growth hacking is not about pulling dirty tricks (or hacks) on people to get them onto your product or to magically make some crappy thing go viral.
Read more